Industry News

The new development trend of the adult sex toy market under the epidemic!


Speaking of adult products, the first thing that many people thought of 10 years ago was probably the adult product store and condoms on the street corner! Now as the new main force comes of age, the consumption outlook has also undergone a major change. Adult sexy uniforms, Adult toys may attract more attention!

Has the global adult products market been affected by the epidemic?

The adult products market is developing rapidly in the Internet era, with high gross profit, high growth and low threshold, driving companies to quickly enter the adult products market; according to data from Tianyancha, there are currently about 90,000 sex toy-related companies in my country. In 2020, there were 29,600 registered companies, a year-on-year increase of 622%; the cost advantage of Chinese products and mature e-commerce environment have made China the world's largest adult products producer in the past 10 years, accounting for 70% of the world's adult products Produced in China; later, due to intensified competition, the growth rate of the adult market slowed down, and the adult products industry also entered a period of slowdown;

At the beginning of the global epidemic, the adult products industry ushered in a second outbreak. A sudden epidemic suddenly brought heat to the sex industry. Data shows that in the early days of the epidemic, the sales of sex toys increased significantly. Among them, the United States increased by 75% than expected, Italy increased by 60%, France increased by 40%, and Canada had the largest increase in sales, soaring by 135%.

The reasons why domestic consumers buy sex toys have also changed significantly compared with the previous two years; curiosity and trial are no longer the main reason for purchase, 76% of consumers buy adult products mainly for a better experience, and 48% require a partner. It also reflects adults’ recognition and acceptance of sex toys; those born in the 1980s and 1990s have become the main force in social consumption. They generally accept modern education and pay attention to personal “sexual well-being.” According to the survey, the acceptance rate of sex toys among adults has exceeded 93%. The "social concept constraints" of the industry have been quickly eliminated, and food and sex are truly recognized.